Boston Acoustics announced Friday that it will launch a multi-pronged outreach initiative to form stronger relationships with custom installers. The effort is meant to spread the message of “choose Boston and offer your customers a better experience, with incredibly reliable products from a vendor partner that’s easy to work with.”

The program will include a revamping of the company’s website, new product videos, a revision of its sell sheets, and a new company blog called “Boston Blog.”

“Boston Acoustics is determined to become the “go-to” brand for everything installers need from a premium speaker vendor partner in order to run a successful business,” the company’s senior vice president of sales and marketing, Phil Cohn, said as part of the announcement. “We have always been conscious of the unique needs of custom installers and we are proud to offer a comprehensive selection of products that deliver incredible value, high reliability, and of course best-in-class sound performance.”