The East Coast A/V distributor Custom Audio Video Distribution (CAVD) has named Rich DeCristofaro its new general manager. The Digital Delivery Group (DDG), of which CAVD is a member, announced the move Wednesday.

A 15-year industry veteran, DeCristofaro will work out of a new office on Long Island, which will opened by CAVD and DDG Metro this spring. The company’s territory, for the custom installation and integration business, is New York and New Jersey.

“We are very pleased to have Rich join us. He brings our company a rare combination of strong technical and product knowledge along with great people skills,” said Mark Friedman, the president of DDG and a partner in CAVD.

What’s your opinion on this hire? Talk about it in the Dealerscope forums.