Denon has enhanced its commitment to the professional custom integration market. Launched last year, Denon’s CI Certification program now offers valuable CEDIA CEUs (Continuing Education Units) for attendees of the regionally conducted, highly specialized trainings for professional integrators. Commented Jeff Talmadge, Director, product Development and System Integration, “These training sessions focus on all aspects of integrating, controlling and troubleshooting of all Denon CI products, with added attention to Denon’s network home entertainment components. In addition, CI Certified integrators gain access to the recently launched ‘CI Portal’, which is a specially designated web site offering product news, technical data, FAQs and more, but also the ability to gain contact with Denon’s CI technical support group.”
In addition to specialized training for custom integrators, Denon is also stepping up its training program for retail salespeople who work on the sales floor. The company’s enhanced on-line training program will help educate retail salespeople how to demonstrate and communicate key features that provide lifestyle benefits including whole-home networking.
New POP Demo Station: A “One-Stop Education” in Whole-Home Entertainment
One of the key elements that will drive Denon’s retail and consumer education initiative for networked products is a unique, high-impact Point-of-Purchase (POP) Networking Demo Station display that will feature an intuitive “one-stop” demonstration to communicate the lifestyle benefits inherent in company’s “Boundless Entertainment” message. The easy-to-use POP demo Station will spotlight the simplicity, fun and lifestyle-enhancing nature of Denon’s new networking-capable products, including its new line of multi-zone A/V receivers. These units will roll out in the summer to approximately 100 store-fronts.
Improved Logistics for More Efficient Product Distribution and Ordering
To help streamline the entire distribution and ordering process for its high-performance products to retailers, Denon will move into a new state-of-the-art distribution facility in Carson, CA. The new facility will feature a computerized ordering system and other high-efficiency operational protocols to make it easier and faster for custom integrators and retailers to obtain precisely the Denon products they need when they need them.
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