Expanding its commitment to bring the benefits of smart home entertainment and control to a broader audience of architects and designers, ELAN by Core Brands today announced the opening of the first ever custom installation showroom in the Design Center of the Merchandise Mart in Chicago, Illinois. Opened in partnership with flagship dealer Artisan Electronics Group under the Artisan name, the new 14th floor showroom will showcase the latest in entertainment and smart home automation.

“Personalized home automation has become every bit as important to the design of a home as the furniture and finishes,” said Core Brands Director of Builder Sales Bret Jacob. “For more than 25 years ELAN has been providing discerning homeowners and homebuyers with smart home entertainment and control solutions that are intuitive to use and even easier to update. ELAN integrates all of the major functions of a home into one elegant system that can be operated from touch panels, tablets, or smartphones. As a long-time partner of the Artisan Electronics Group, we are proud to support them in this exceptional new Design Center showroom.”

dwb03414lrgSince 2003, Artisan Electronics Group has provided best-in-class solutions and installations for their clientele, ranging from estates in the Chicago suburbs to high rises in the city. The move to the Mart is an evolution of an on-going strategy to better serve and educate the design community on the benefits and capabilities of the most current residential electronics systems.
“We believe that the Artisan Electronics Group showroom will quickly become a reliable resource and electronics destination for designers, and we are thrilled to be located in the iconic Merchandise Mart,” said Ken Walker, AEG Founder and President. “By establishing a showroom at the Mart, we are providing the Chicago design industry with a fully-equipped electronics experience center that they can visit along with their clients to see and learn about the latest technologies in audio, video and system integration. We have been an ELAN dealer since the original launch of the company, and we very excited to be able to demonstrate the impressive functionality of the current ELAN platform.”

Beth Hicks, Managing Director, Marketing for Design Center and Casual Market Chicago, said, “Artisan Electronics Group is an exciting addition to our lineup of showrooms, providing products that connect and enhance the experience of living in a thoughtfully designed home. Their offering of state-of-the-art electronics truly expands the Design Center’s position as a resource for all things interior design.”

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