The Napa-located Experience & Design Center


LG Electronics cut the ribbon this week on the company’s Napa, Calif. facility that spotlights its Signature Kitchen Suite of luxury-level appliances couched in unique culinary, design and technology experiences for retailers, designers and builders. The multi-million-dollar Experience & Design Center features nearly 200 LG home appliances and is meant to serve as a brand epicenter exploring “the intersection between technology and culinary innovation,” according to LG.

Product experts and onsite executive chefs will provide hands-on training that brings the ‘Technicurean’ lifestyle to life, in partnership with local wineries and produce farms as suppliers, providing a culinary counterpart to the cooking technology being demonstrated within various kitchen vignettes.

A key feature of the design center is the AI Lifestyle Zone spotlighting LG’s artificial intelligence technology and smart home Wi-Fi-enabled products, to show how LG home appliances can enable designers, builders and dealers to create a smart home ecosystem for their clients.

The Center will primarily operate as a hub for brand immersions with VIP dealer sales associates, designers, builder and influencers throughout the year, according to Dan Song, global president of the LG Home Appliance & Air Solutions Company.

The appliances there include the only pro-style range available with built-in sous vide modality on the cooktop. Other luxury appliances include built-in column refrigerators and freezers, new wine coolers and more – all with technology to provide more flexibility to preserve and prepare food.

LG Electronics’ global Home Appliance and Air Solutions President Dan Song (center) is joined by (l. to r.): Signature Kitchen Suite General Manager Zach Elkin; LG Executive Vice President Thomas Yoon; UL President and CEO Keith Williams; LG North America President and CEO William Cho; President and CEO of the Association of Home Appliance Manufacturers Joseph McGuire; and LG US Senior Vice President Sam Kim – to celebrate the grand opening of the company’s Experience and Design Center.


“The opening of this state-of-the-art design center marks a key milestone for LG home appliances in the United States, providing our partners with unique interactive brand experiences,” said William Cho, president and CEO of LG Electronics North America.

“Napa Valley is the ideal location,” said Zach Elkin, general manager of Signature Kitchen Suite and LG for Builders. “Establishing our base here gives us unmatched access to the best vintners, farmers, ranchers, fisherman and other craftspeople that are living out a mission every day that is true to food.”

The Center also features kitchen and laundry lifestyle vignettes with LG SIGNATURE, LG STUDIO and LG Brand home appliances. Beyond home appliances, the immersive experience there is enhanced by advanced LG commercial displays, including LG OLED videowalls, surfaces by LG Electronics sister company LG Hausys, custom cabinetry and various surfaces and fixtures from Ann Sacks, Kohler and Waterworks, to name a few.

Further, the Center was designed with environmental sustainability at its core, incorporating efficient LG commercial air conditioning and LG LED lighting systems. The new facility is also 100-percent powered by renewable energy and is carbon-neutral-certified.