Sony Tuesday announced the upcoming release of three different Elevated Standard AV receivers, as well as a new Blu-ray Disc player, all of which are 3D-ready and aimed at the specialty AV channel.

The receivers are the STR-DA5600ES, STRA-DA4600ES, and STR-DA3600ES, and will be available in August and September at approximate prices of $2,000, $1,100 and $800. The Blu-ray player, model number BDP-S1700ES, will arrive next month at around $400. That product includes iPhone/IPod control.

“By focusing on seamless integration with custom home theater control partners, Sony is working to deliver products that support the custom and specialty retail business like no other manufacturer,” Brian Siegel, vice president of Sony’s home audio and video business, said as part of the announcement.

“Because Sony is involved in every stage of the 3D ecosystem, specialty dealers and installers can rest assured that our AV components leverage that deep expertise to deliver the most technically advanced experience possible.”