Atlantic Technology has announced the recent appointment of Hi-Fi Representation as the company’s new independent manufacturer sales rep firm in Texas, Oklahoma, Louisiana and Arkansas. 

Established January 2020, Hi-Fi Representation is led by President Jacob Atkinson, an HAA- and ISF-trained AV professional with over 25-years of experience in sales for custom installation firms and manufacturers, along with partner and COO Gabriel Garland.

“We are very excited to have been appointed to represent Atlantic Technology,” says Jacob. “Putting some of their new products through their paces — the 8600eLR tower speakers, SBT-1000 powered subwoofer and IC6-OBA in-ceiling Atmos speakers — Gabriel and I were blown away with the performance, fit-and-finish and pricing and I’d venture to say their Atmos in-ceiling is the best I’ve ever heard. How fortunate for Hi-Fi Reps, in the beginning stages of starting our rep firm, that we can launch with this loudspeaker / headphone line. Without giving away any secrets, we see tremendous opportunities in many different arenas.”

“Around for more than 30-years now, Atlantic Technology is a highly respected brand. Virtually every dealer that Paul Muto and I met with at CEDIA Expo and Tech Summits has a story to tell about their favorite Atlantic Technology product — be it a soundbar, subwoofer, in-ceiling speaker or other — and Texas is where we heard the greatest amount of testimonials!” said Paul Fredrickson, Business Development Director at Muto Communications, Atlantic Technology’s PR agency-of-record. “The Hi-Fi Reps guys have tremendous enthusiasm for the line and we are very pleased to see them situated as Atlantic Technology’s new reps.”