Nortek Security & Control LLC (NSC) has announced a partnership with distributor group PowerHouse Alliance, in line with its strategy to pursue the single-room custom control installation marketplace, with the delivery of a new high-performance, affordably priced product bundle through six select members of the group. Under the agreement, PowerHouse will vet, train and support these custom integration professionals. The bundle includes the ELAN SC-100-SR system controller and EL-HR1 handheld remote (shown).
After training and certification, these PowerHouse customers will be authorized to purchase the specific PowerHouse control bundle consisting of the EL-SC-100-SR and EL-HR1, a combination optimized for control of single media rooms or other single-room installations.
ELAN’s new single room solution may be cloud-managed so that dealers can have visibility and control over all deployed systems to monitor and ensure their software is always up to date. ELAN 8.4, the latest software version, is included with the SC-100.
According to the announcement, this collaboration will provide integrators with the ability to offer customers pro-grade, affordable automation solutions.
Homeowners using the ELAN single-room control solution can use one remote to manage almost all their media and entertainment in one room and the ELAN mobile app to control and automate lighting, temperature, and door lock systems. With interfaces for controlling devices over IP, RS-232 and IR, the ELAN SC-100-SR System Controller can integrate with most popular brands.
“Working together with the experienced members of the PowerHouse Alliance, we envision penetrating a market segment where we have not fully participated: the single-room home control install,” said Richard Pugnier, vice president of marketing at NSC.
The six PowerHouse Alliance members trained and readied include CRT (Davis Distribution), Electronic Custom Distributors, Mountain West Distributors, STV, Inc. (21st Century), Ultimate Integration and Pioneer Music Co.
“Finally, true convergence has arrived at a price-point that makes sense, presenting a new opportunity for us—and our dealers. This offers major growth to our entire industry and the markets that we serve,” said Dennis Holzer, executive director of the PowerHouse Alliance, in the announcement statement.
The specially bundled solution is now available for order. MSRP for the ELAN bundle, model EL-SC-100-SR-BDL, is $999, before labor and installation.