Executives from the custom installation channel have aligned to form the PureTech Alliance (www.puretech-alliance.com), a national sales and service organization with a mandate to bring premium wellness solutions to technology integrators across all 50 states and Puerto Rico.

Comprised of 12 sales representative firms that each have extensive experience in the audio/video and custom installation (CI) channel within their respective regions, the PureTech Alliance will create and maintain a network of technology sales and integration professionals covering the U.S. market.

The mission of the PureTech Alliance, according to the announcement, is to create the ultimate national sales organization, with all territories benefiting from a unified sales, support and training regimen that will maximize productivity and operational efficiency for each regional firm. As a national sales solution for manufacturers of health and wellness technologies, the PureTech Alliance will be highly autonomous, capable of providing vendor partners with the sales performance they must have while minimizing the internal resources typically required to oversee each region.

The PureTech Alliance executive team includes founding partners Peter Dyroff and Seth Kaplan (shown left to right in photo) along with Secretary Brad Whitehead and Treasurer Dave Humphries. “We have been increasingly aware of the impending collision between wellness technologies and the traditional A/V and smart home products that we see in the CI channel,” reported Dyroff. “The wellness category features dynamic, innovative manufacturers, and we anticipate meaningful growth and revenue opportunities vital to the future of the CI channel. Additionally, we are confident that an effective national alliance will change the way both vendor and dealer partners across the U.S. perceive sales representation, creating a highly efficient, service-centric benchmark for our industry.”

The PureTech Alliance has reached an agreement to provide national sales representation to Pure365 (pure365.com), developer of an integrated system of hardware and software that both filters and tracks indoor air and water quality. Pure365’s purification systems are designed to capture over 99% of potentially harmful ultrafine particles, microorganisms and volatile organic compounds. “We are thrilled to be working with the PureTech Alliance to manage our national sales and service strategies within the CI channel,” said Michael Don Ham, COO at Pure365. “This team of sales representatives has demonstrated a longstanding track record of success, and we are confident that the level of performance they will achieve on our behalf will enable us to focus on bringing the finest wellness solutions to homeowners.”