Reflectel, New York-based manufacturer of framed mirror TVs, has announced its new Signature Line, which it describes as an elegant and affordable way to disguise a television. The line includes 11 finishes, and the company said it plans to release more this winter. All the finishes are available in a sleek and minimal profile that is versatile enough to fit into any interior. The impetus behind the new line was to broaden Reflectel’s service and craftsmanship reach to new customers, said the company.

Frame finishes in the Signature series include: in the Essential line, brushed black, champagne, and stainless, and in the Elite line, winter silver, warm silver, gallery white, swirled silver, hardwood bronze, brass patina, gunmetal storm, and mocha walnut.

Reflectel offers varying glass options with different levels of reflectivity and degrees of TV picture transmission optimized to both the room where it will be used and to the application.