Seymour-Screen Excellence has appointed independent manufacturer sales rep firm Hi-Fi Representation which covers Texas, Oklahoma, Louisiana and Arkansas.

Established January 2020, Hi-Fi Representation is led by president Jacob Atkinson, an HAA- and ISF-trained AV professional with over 25-years of experience in sales for custom installation firms and manufacturers, along with partner and COO Gabriel Garland.

The team at Hi-Fi Reps saw Seymour-Screen Excellence’s 2019 CEDIA Expo home theater demo where the company had nabbed a CEDIA Best New Hardware Product award for its Adjustable Ratio Theater (ART), a build-on wall masking system with an acoustically transparent image width of up to 300-inches with motorized masking 20-feet tall and 30-feet wide for a commercial-like cinema experience.

“Seymour-Screen Excellence’s reference studio performance and pedigree are 100% in-sync with what Hi-Fi Reps is all about,” said Jacob. “It happened that this was the line we launched our firm with, and it couldn’t be more fitting. Coming onboard February, we’ve successfully begun work with dealers to bring Seymour-Screen Excellence into more demo theaters and homeowners’ theaters in the making.”

“Jacob reached out to me (a cold call actually!) and the timing was perfect,” said Paul Muto, of Muto Communications, which manages Seymour-Screen Excellence’s public relations and sales network. “Through extensive conversations and related strategizing, I see that Jacob and Gabriel have deep understanding of dealer’s businesses, with strong abilities to guide them to make the best decisions. I’m very pleased to have Hi-Fi Reps onboard as a partner and am optimistic that we will all benefit here.”