Semiconductor company Tzero Technologies unveiled its ZeroWire chipset, model TZC7200, which it calls the first WiMedia standards-based ultra wideband (UWB) semiconductor solution optimized for “real-time delivery of high-definition video, wirelessly and over wires.” But the resulting products aren’t necessarily aimed at custom installers, but rather cable companies.

The company said the chipset will enable “service providers” to create networks for distributing entertainment content throughout the home using existing coax cable. Tzero also expects to enable manufacturers to create “new classes” of wireless HDTVs, DVRs, projectors, Blu-ray/HD DVD players, game consoles, media adapters and Media Center PCs that “are easier and less expensive to install.”

“The home entertainment market is rapidly moving to high-definition digital content,” said Tzero President and CEO Mike Gulett. “Service providers are creating the networks to deliver it. Consumer electronics companies are building products to store and display it. But neither group has had an effective way for distributing and connecting that content around the home, until today. Now, Tzero’s ZeroWire chipset gives both CE manufacturers and service providers a standards-based solution that can cover the whole home with high definition by using a combination of wired and wireless links. No other chipset can provide this capability.”

ZeroWire, the company said, “opens the doors for service providers to expand next-generation broadband and IPTV services.” It said the technology can provide “the performance and sustained throughput to support multiple high-definition video streams.” And because it can use existing coax cabling, “it significantly reduces the cost of installation,” the company said.

Dr. Heemin Kwon, executive vice president of Samsung, was quoted by Tzero on the topic of the technology enabling “set-top boxes [that] will enable carriers to create the first complete whole home high-definition A/V networking solution, which will allow consumers to share their media and devices across the home without sacrificing quality.”

With ZeroWire, the company said, “flat-panel TVs can be placed anywhere without tearing open walls to run cabling, and video recorded in one room can be seamlessly accessed from another.”

If such products ever arrive, it will be interesting to see if custom installers will face easier installations because of the technology, or fewer installations because of the increased competition from service providers.