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Over 100 dealers from across the New York Tri-State area were on hand to experience the latest products from Yamaha and LG at the recent New Product Showcase event from Ultimate Integration, which was held on December 10 in Manhattan. For Ultimate Integration, a PowerHouse Alliance member, the event was the final New Product Showcase of 2015, but it was also the distribution company’s first “Ultimate” showcase.

ultimate integration logoUltimate Integration said its team worked to provide dealers with “a true lifestyle setting where they could see, hear, and experience the products in a way they couldn’t on a busy show tradeshow floor.” That said, representatives from Yamaha and LG were still on hand to provide tradeshow-like overviews and to answer one-on-one questions and educate dealers on how to best incorporate their new products into the high-end home theater projects that their clients often come looking for.

“Dealers from as far away as the Hamptons and Monmouth Beach in New Jersey fought through the heavy holiday traffic in Manhattan to get a closer look at some of the new products shaping the marketplace,” Alan Malowitz, Director of Sales for Ultimate Integration, said in a statement. “Our team organized this showcase so our dealers could get valuable facetime with these major vendors before the end of the year to discuss new products and prepare for what’s coming down the pipeline in 2016.”

In between product demos, the Ultimate Integration team handed out a bunch of prizes including Yamaha’s YSP-1600 Soundbar, the WX-030 speaker, and one lucky dealer walked out with an LG 55EG9100 OLED TV.

For details on future Ultimate Integration events visit their website, and check out photos from the Ultimate New Product Showcase here.