Nortek Security & Control LLC reintroduced itself today as Nortek Control. The change comes amid some sizable growth and innovation as the business evolves from a manufacturing-focused company to delivering technology solutions for its global customers. Nortek Control remains heavily invested in its roots in the security market, but now encompasses the company’s variety of brands across power/AV, access, health & wellness, and analytics as well as security and control.
“Rebranding the company to Nortek Control was a necessary and exciting transition as we continue to see growth and technology innovation throughout the brands we represent,” said Chris Larocca, President and CEO of Nortek Control. “The evolution of the company involves a key focus on analytics and machine learning, which we are excited to bring to every market we address.”
The Carlsbad-based company has been in business for more than half a century driving new technologies and delivering forward-thinking products. As Nortek Control continues to offer innovative solutions, its focus on the customer experience and exceeding expectations is still top of mind.
“I’m proud of the solid foundation that we have built as a company and I’m excited to take our customers with us on this journey as we further advance and enhance our brands into the future,” said Richard Pugnier, Vice President of Marketing at Nortek Control. “Our customer-minded mentally hasn’t changed. Our rebranding simply allows us to meet the needs of the modern market and deliver next-level solutions to our customers and partners around the world.”
Nortek Control employs over 700 people with design centers and manufacturing plants throughout the U.S., Mexico, Asia and Europe. Through this rebranding, Nortek Control will “add a new layer of technology innovation and advanced analytics throughout its portfolio of brands and set itself apart from the competition by delivering solutions with a high level of intelligence that customers truly appreciate.”
“There are some really exciting developments on the horizon that we are eager to share,” said Larocca. “Nortek Control is paving the way in the markets we serve, and I can’t wait to show our customers what the future holds.”