WIR: Let’s Talk Lutron’s Design-Focused Experience Center


    Walking through the doors to the Decoration & Design building, clients are greeted to a showcase of businesses that occupies the building. Vignettes behind windows showcase tiling, furniture, design, and a general sense of continuity between some odd 130 showrooms. It is a building used to show prospective clients different materials, ideas, and styles from a collection of top designers.

    Which makes Lutron, and their focus on aesthetically pleasing technology, a welcomed oddity.

    Occupying a 4,500-square-foot space on the third floor, the Lutron Experience Center is one of eight in the world. Toronto, Florida, Pennsylvania, and London headline a few more locations, each with their own market focus. California features an array of controlled outdoor shades flanking a sprawling outdoor lanai while the Washington, D.C. showroom is equipped with a host of elegant business solutions. It provides not only a sense of how quickly their products integrate into any market aesthetic, but it also produces a tangible way for dealers and designers alike to educate clients on all of Lutron’s offerings.

    Read the full story here.